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The Sox still dominate the local airwaves during game logging the highest local viewer ratingx amongall teams, according to a recent analysisz by Street & Smith’s Sports Business Journal. The Sports Businesss Journal is owned by American City Business the parent of the Boston Business Journal. Sox games on New England SportsNetwork (NESN) were broadcasted into an average of 209,00o0 households during the period analyzed, down 12 percenf from the year-earlier span. As a percentage of the locap television audience, the Sox’s average rating of 8.67 was down 14 percentg on a year-over-year basis.
The team’s local market-share average is still the highest among allMLB teams. MLB has registered relatively flat year-to-dat ratings on its FOX and TBS broadcastse anda 15.4 percent decline in ESPN-affiliatedd broadcasts. The Sports Business Journal calculated the ratingx and viewership averages byanalyzing data. As of June 5, the Sox were tied with the for firsgt place atop the American League EastDivision
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