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RIM’s consumer smartphone market shar e increased 15 percent to nearly 50 percent of the smartphond market in the firstt quarter versus thepriodr quarter, as Cupertino-based ’s and Sunnyvale-based ’s (NASDAQ:PALM) sharwe both declined 10 percent each. Port N.Y.-based “Verizon Wireless’s aggressive marketingf of the BlackBerry Storm andits buy-one-get-onr BlackBerry promotion to its large customere base contributed to RIM capturing thred of the top five positions,” said Ross director of industry analysis at The NPD Group.
“Thr more familiar, and less expensive, Curve benefited from thesed giveaways and was able to leapfrog the due to its broader availability on the fourmajoer U.S. national carriers.” Smartphones, whicgh represented just 17 percen t of handset sales volume in the first quarterof 2008, now make up 23 percenyt of sales. “Even in this challenging economy, consumers are migrating toward Web-capable handset and t1eir supporting data plans to accesse more information and entertainment onthe go.” Rubihn said.
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