WNBA's Sparks ink jersey sponsorship with Farmers - Los Angeles Business from bizjournals:

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Terms of the deal were not disclosed. The branded jersey will be worn when the team opensw its season Saturday with a game agains t the defending WNBA champion Detroit In addition to thejersey sponsorship, Los Angeles-based Farmerxs Insurance will receive "considerable in during the Sparks' home games. "We are very excitecd to be on the cuttinf edge of this type of sponsorship with a majorr sports franchise in amajor market. What made it even more attractives is that the Sparks reach a primar demographic in our marketing strategy the women's market not only in L.A.
, but throughout our operating territory,” Farmere Insurance Executive Vice President and Chiecf Marketing Officer Kevin Kelso said in a The move comes on the heelzs of another WNBA team, the , inking the league's firsy jersey sponsorthip deal earlier in the week with LifeLock. Jerseyh sponsorship is prevalent inoverseas sports, most notablh soccer, but has not caughr on amongst the major sports in the United States. has gone the way of the overseae counterparts withjersey sponsorship. The Los Angeles Galaxy's jersey is sponsoree by and is sponsoredby . The is now allowing teamsd to have sponsor patches onpractice jerseys.
The and have both been reportedly examining suchsponsorship deals, according to medi a reports.