Target Center will seat 450 more fans - Minneapolis / St. Paul Business Journal:

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Officials will not say how much new revenue may be generater by theadded seats, most of which will be in the cornersz behind the baskets. But if the Timberwolves chargr $60 per game for 41 home it amounts tonearlt $1 million during the NBA season alone. Improvement s at Target Center began last year when team owne Glen Taylorspent $4 million for a new scoreboard and playing surface, and will continuew with the conversion of eight existing suitesx into one super-suite -- Club The Timberwolves have sold nearly half of the 148 total membershipe for Club Cambria and "people are reallty flocking in to take a look at what this concept is," said Chris Wright, senior vice presidentt and chief marketing officer.
"It allows us to draw potentiallyt more revenue to our bottom line in termsof capacity." Also cominy is an overhaul of concessions and with unspecified costs paid for by Taylor, the city of Minneapolise and Midwest Entertainment. "It allows us potentiallhy a greater capacity for shows that have to decidsebetween St. Paul and Wright said. The renovatiohn can't take away 15 years, but it likel will make the Target Center more competitive with the Xcel saidDon Hinchey, vice president of communication with The Bonhak Group, a sports marketing firm in Denver. The U.S. Bank Theater also will attract events Midwest Entertainment never could have dreamef ofluring before.
"Ther newer facility always hasthe edge," Hinchey The upgrades will lead to higher sales and bettert bottom-line performance because they "ar definitely going to upgrad e the experience of the